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Having Spent a Few Months Cutting and Slicing up His Street Apparel in An Attempt to Make It More Suitable for Lifting Now Director Andrew Coleman Had a Lightbulb Moment Which Triggered a Question that Needed an Answer... Who Is Making Gym Apparel for Our Market, People Who Go to The Gym to Lift Weights? We Hadn't Seen an Innovative or Modern Piece of Clothing Make It Into a Gym Since Arnold Was Wearing T-Backs in The Golden Era, Why? There Was Literally Nothing for Us to Choose from (that Is of Course Unless You Wanted to Sweat Into Your Casual Clothing or Wear Some Circus Pants).The Seed Was Planted. During Weeknights and Weekends (whilst Operating in A Full Time Senior Role Within Finance) Andrew Developed the Concept of Strong Lift Wear, He Carved out Initial Paper Patterns for The Unique Tapered Shapes and And Put the Wheels in Motion for The Website and Sales Channels.
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